Qviro's Quadrant


Use Qviro’s Quadrant as you take the first steps into understanding technological providers for consideration for your specific investments.

Qviro ensures that the reviews that are shown on the product pages are advantageous to buyers and also sellers.


It should be taken into account that focusing on the leader’s quadrant is not always the ideal approach. There are an array of reasons to consider market challengers, for example, a market challenger may support your needs better than a market leader.

How to read Qviro’s Quadrant:

Qviro’s Quadrant illustrates a graphical representation positioning of four categories of technological providers. This is in respect to market challengers, market leaders, niche players and high performers.

Let’s break these four categories down.

Market Challengers

Market challengers is defined by how a technological provider executes relatively well in today’s market or dominates a rather large segment in the market.

Market Leaders

Market leaders are technological providers that have the market share and credibility that allows them to execute relatively well and are well positioned for the market.

Niche Players

Niche players are technological providers who successfully target and focus on small segments of the market.

High Performers

High performers are technological providers that consistently exceed expectations and tend to be go-to people for difficult projects because they have a track record of getting the job done.

Criteria to be on Qviro’s Quadrant:

  • A minimum of 5 reviews, these reviews are combined across all products of one brand in one category.

  • The review should be relatively elaborate in order to be added to Qviro’s Quadrant.

  • The contribution of the review is sorted through its attribution such as whether the reviewer kept their details public.

  • Qviro’s Quadrant is being updated on a regular basis, hence the reviews would need to be relatively recent.

With that being said, there are some rules to know about Qviro’s Quadrant.

Things to know about how to be in Qviro’s Quadrant

Who determines which reviews are published?

All reviews are manually and individually examined by our team of experts in an effort to ensure that all published reviews are from verified sources and provide helpful content. All received reviews are treated equally during a thorough verification process regardless of rating or vendor. During this process, our team of experts verifies the reviewer’s identity, checks for conflicts of interests and evaluates the review based on our site’s guidelines.

What happens if a fraudulent review is found?

If in any case, a review is found to be fraudulent by our team, it will be immediately removed from our site. In addition to this, the reviewer may be subjected to removal from any outreach campaigns, and/or banned from leaving future reviews on the Qviro.com.

In another case, if a vendor is to be found to have participated in fraudulent activities, their account may be subjected to future penalties such as visible public warnings about suspicious activity.

What is considered fraud?

Any attempt by a vendor to influence the reputation of themselves, or another vendor, by:

  • Paying for the services of a third party to post reviews.

  • Submitting reviews of their own product, or of any product (such as a competitor’s product) in which they have a financial interests

  • Submitting reviews on behalf of an actual user, with or without their consent.

  • Encouraging reviews to be posted based on false pretences.

  • Discouraging users from posting negative feedback.

  • Harassing or bullying reviewers over a review in an attempt to force its removal.

  • Reviewing a competitor’s product or paying for reviews to be submitted to a competitor’s account.

Fraudulent activity may also include attempts by a reviewer to damage the reputation of a vendor, or obtain incentives, through false pretences such as:

  • Writing a review of a software product without actual experience using the product.

  • Writing a review of a software product after being solicited by a competitor.

  • Copying content from another source, including our own site.

  • Allowing a third party to post a review on your behalf.

  • Reviewing a product for which they have a conflict of interest or a financial stake in its success.

To learn more about Qviro’s Quadrant.

Updated 08/07/2022