Trade fairs are a strong marketing tool. They bring many global buyers and sellers together quickly. These events gather big industry players and let visitors see, assess, and compare products. They can also attend demos and learn more. Trade fairs give visitors a full look at the market and industry.
Trade fairs, also known as trade shows or exhibitions, are where companies in specific industries display and demonstrate their newest products and services.
Top Upcoming Trade Fairs 2022
We’ve collected the top 12 upcoming trade fairs. Some have already happened, but don’t worry, the others are still ahead.
We haven’t ranked them, and we’ve added links. You can visit the links to learn more if you’re interested!
|
Event |
Date |
Days |
City |
Country |
Place |
Theme |
|
12/9/2022 |
6 |
Chicago |
United States |
McCormick Place |
International Manufacturing Technology Show |
|
|
4/10/2022 |
4 |
Stuttgart |
Germany |
Messe Stuttgart |
Automation Technology |
|
|
2/11/2022 |
2 |
Minneapolis |
United States |
Minneapolis Convention Center |
Industrial automation |
|
|
7/2/2023 |
3 |
Los Angeles |
United States |
Anaheim Convention Center |
Automation Technology |
|
|
7/3/2023 |
4 |
Lyon |
France |
Eurexpo |
Industrial Technology |
|
|
22/3/2023 |
4 |
Shanghai |
China |
Shanghai New International Expo Center |
International Trade Fair for innovative electronics production |
|
|
17/4/2023 |
5 |
Hannover |
Germany |
Hannover Messe |
Industrial automation |
|
|
13/6/2023 |
3 |
New York |
United States |
Jacob K. Javits Convention Center |
Industrial automation |
|
|
27/6/2023 |
4 |
Munich |
Germany |
Messe Munich |
Robotics |
|
|
14/11/2023 |
4 |
Munich |
Germany |
Messe Munich |
International Trade Fair for innovative electronics production |
|
|
22/5/2023 |
4 |
Detroit |
United States |
Huntington Place Convention Center |
||
|
1/10/2023 |
4 |
Stuttgart |
Germany |
Messe Stuttgart |
Automation Technology |
Whether you are an exhibitor or a visitor, trade shows can result in meeting directly with future customers and generate potential leads. This, however, may not guarantee the success that you may want, and it should also be noted that there are costs involved.
Investing time and money is a huge aspect in taking any course of action, this includes deciding which automation trade fair you are interested in attending. Therefore why not consider the pros and cons before you decide to invest your resources in attending.
Benefits of Trade Fairs:
Here are the good things about trade fairs:
1. Talking to Representatives:
Trade fairs provide a great chance to talk to the people from different companies. You can ask questions, compare products, and discuss specific details.
2. Building Relationships:
Trade fairs help you build relationships through face-to-face meetings. It’s a personal way to connect with others.
3. Personal Connections:
Continuing the earlier point, the personal interaction that is more available compared to online connections allows you to establish a direct and authentic relationship with the participating organisations.
4. Live Demonstrations:
By attending an automation trade fair, it is more likely that you will be able to witness a live demonstration of the product in action whether it may be a cobot, a SCARA robot etc. There is also the chance that you would be allowed to test it out to assess if this is worth investing in.
Here are the key things we discovered from our experience at automation trade fairs this year:
Drawbacks of Trade Shows:
1. Costs:
Going to trade shows can be costly, involving travel expenses and time away from work.
2. Choosing the Right Show:
It’s important to pick the right trade show. If it’s not a good fit, you’ll waste both money and time. Take the time to research and choose wisely.
3. No Guaranteed Results:
Trade shows don’t always lead to certain results. Sometimes, online options provide more solid information before making decisions.
4. More Online Research:
Nowadays, a lot of research happens online. You can do it anytime, all year round, at your own pace, 365 days in a year available to you. With trade shows, you’re bound by their schedule.
To read more about our experiences at Trade Fairs.
